Average Order Value Calculator
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This average order value calculator gives you your current AOV and shows what a bundle offer could add. Enter total revenue and number of orders to get AOV. Then add the share of orders you expect to take a bundle and the extra revenue each bundle order brings, and the calculator returns your new AOV and the revenue lift as a percentage.
AOV is one of the few levers that improves every channel at once. When the average basket grows, each ad dollar brings back more revenue, your break-even ROAS falls and you can afford to bid for customers your competitors cannot.
How do you calculate average order value?
Divide total revenue by the number of orders in the same period. A store with $180,000 in revenue from 3,000 orders has an AOV of $60. If a quarter of orders added a bundle worth $20 more, AOV would rise to $65, an 8.3% revenue lift from the same traffic.
Average order value calculator
Inputs: Total revenue ($), Number of orders, Orders that take a bundle (%), Extra revenue per bundle order ($). The calculator runs in your browser; nothing is stored.
How to use the AOV calculator
- Total revenue: net sales for the period from your Shopify analytics, after discounts and ideally after refunds.
- Number of orders: total orders for the same period. Exclude test and cancelled orders.
- Share of orders that take a bundle % (optional): your realistic estimate of how many customers will choose the bundle. If you have run a bundle before, use the actual take rate.
- Extra revenue per bundle order (optional): how much more a bundle order brings in compared with a standard order, after the bundle discount.
The AOV formula with a worked example
AOV = total revenue / number of orders
New AOV with bundles = AOV + (bundle share % x extra revenue per bundle order)
Revenue lift % = (new AOV / AOV) - 1
Example: a skincare store made $180,000 from 3,000 orders last month. AOV is $180,000 / 3,000 = $60. The founder plans a cleanser and serum bundle that adds $20 to an order, and expects 25% of customers to take it. New AOV is $60 + (0.25 x $20) = $65. Revenue lift is ($65 / $60) - 1 = 8.3%.
On the same 3,000 orders, that is $15,000 of extra monthly revenue with no extra traffic. Even at a more cautious 15% take rate, AOV would rise to $63, a 5% lift worth $9,000 a month. Because ad spend does not change, all of the extra margin drops to the bottom line.
| Input or output | Example value |
|---|---|
| Total revenue | $180,000 |
| Orders | 3,000 |
| Current AOV | $60.00 |
| Bundle take rate | 25% |
| Extra revenue per bundle order | $20.00 |
| New AOV | $65.00 |
| Revenue lift | 8.3% |
How to read the result
Treat the bundle output as a scenario, not a forecast. Take rates depend on how the bundle is presented, how relevant the add-on is and how big the discount feels. Run the calculator with a cautious take rate and an optimistic one to see the range.
Remember that AOV is an average. A handful of wholesale-sized orders can lift it without changing typical customer behaviour, so check the median order value in Shopify too. Read more about what moves AOV in our glossary entry at /glossary/aov.
What to do next
The most reliable AOV levers are product bundles, quantity breaks, free shipping thresholds set slightly above current AOV, and post-purchase upsells that appear after payment so they cannot hurt conversion rate.
- See how a higher AOV lowers your floor in the break-even ROAS calculator at /tools/break-even-roas-calculator.
- Recheck campaign returns with the ROAS calculator at /roas-calculator once bundles are live.
- Our CRO agency team at /cro-agency builds and tests bundles, upsells and product page changes for Shopify stores.
Common mistakes
AOV looks like a simple division, but the inputs hide choices that change the answer. The way you treat discounts, refunds and unusually large orders all move the result. Decide how you will handle each one, then keep that method fixed so month-on-month comparisons mean something. These are the mistakes that most often make AOV, or a planned bundle, look more valuable than it turns out to be once it reaches real customers.
- Using gross sales before discounts, which makes AOV look higher than what customers actually pay.
- Ignoring margin. A bundle with a deep discount can lift AOV while lowering profit per order.
- Assuming a high take rate before testing. Start with a conservative estimate and update it from real data.
- Raising AOV with an offer that cuts conversion rate so much that revenue per session falls.
Proof from real accounts
- ~$150 AOV on a skincare launch: $376,000 in 25 days, 2,508 units, vitamin C serum (see the proof)
- 5.25% Store conversion rate: $61,000 month for a clinical skincare store (see the proof)
- $50M+ Meta ad spend managed: Across our client accounts over 12+ years in ecommerce
Frequently asked questions
What is the formula for average order value?
Average order value equals total revenue divided by the number of orders for the same period. If your store took $180,000 from 3,000 orders, AOV is $60. Use net revenue after discounts for an accurate figure, and exclude cancelled or test orders from the order count.
How do bundles increase AOV?
A bundle combines related products at a slightly better price than buying them separately, so customers who take it spend more per order. The overall AOV rise depends on the take rate and the extra value. If 25% of orders add $20, AOV rises by $5. Price bundles so margin per order still improves.
Does a higher AOV help my ad performance?
Yes. With the same conversion rate and cost per purchase, a bigger basket means more revenue per ad dollar, so ROAS rises. It also lowers your break-even ROAS because each order carries more margin. That gives you room to bid more aggressively for new customers and to scale budgets further before hitting your profit floor.
Should I set a free shipping threshold to raise AOV?
A free shipping threshold set a little above your current AOV often encourages customers to add one more item. Check the maths first: the extra order value must cover the shipping cost you absorb. Test the threshold for a few weeks and watch both AOV and conversion rate before keeping it.
What is the difference between AOV and revenue per session?
AOV measures how much customers spend per order. Revenue per session measures how much you earn per visit, combining AOV with conversion rate. An offer can raise AOV but lower conversion rate, so revenue per session is the better test of whether a change actually grew revenue from the same traffic.
Related
- Free Ecommerce Calculators for DTC Brands
- AOV: Average Order Value
- Free ROAS calculator
- Ecommerce CRO Agency for Shopify Stores Running Paid Traffic
- Ecommerce Conversion Rate Calculator
Want a bigger basket from the same traffic?
Book a Brand Growth Audit. We review your offer, product pages and checkout and show where bundles and upsells fit. Book a Brand Growth Audit.