Fitness & Health DTC Case Studies: Meta Ads and Shopify Results

Fitness and health products sell on transformation proof and urgency, which makes them ideal for direct-response video and flash offers, and punishing when tracking or checkout is weak. These are the fitness and health accounts Brand Scaling has published, including a single-day $80,000 flash sale with 862 orders. Expect 3x to 4.5x ROAS at scale, with higher-AOV bundles doing the heavy lifting on margin.

5 Fitness & Health case studies

• Just scaled another DTC fitness brand to $102,000 in May.: $102,000 Scaled, 4.2x ROAS
• Another Massive Fitness Client win: $69,513 in just 6.5 hours of heavy spending ($...: $69,513 Scaled, 4.37x ROAS
• Just another day inside one of our DTC fitness brands $80K clocked in 24 hours. 862 orders moving out.: $80,000 Scaled, 4.2x ROAS
• Why Do Fitness Brands Struggle to Scale? (Hint: It’s Not Just About Ads): $19,167 Scaled, 3.61x ROAS
• Rule of thumb for Scaling Facebook Ads: How We Hit 3.77 ROAS for a Body Contouring Brand: $38,400 in 14 Days, 3.77x ROAS

How Brand Scaling scales Fitness & Health brands

Every account ran the same four-phase engine: a 14-day foundation (tracking, offer, product page), a creative testing phase with 30 to 50 new angles a month, an optimisation phase on conversion rate and average order value, then budget scaling in 20% to 30% steps with cost controls.

Other niches: Skincare & Beauty | Apparel & Fashion | Supplements & Nutrition | Dropshipping & DTC Stores | All case studies

Meta ads agency | Ecommerce growth agency | Shopify agency | Free ROAS calculator