Most people running Facebook Ads have no idea their biggest enemy is audience overlap.

Direct-Response eCommerce case study: $184,200 Scaled at 4.5x ROAS. Meta Performance & Creative Engine

Key Metrics

• Verified Revenue: $184,200 Scaled
• Target ROAS: 4.5x ROAS
• Niche: Direct-Response eCommerce
• Channel: Direct-Response Meta

What We Did

• If your ads are competing against each other, it’s not Facebook’s fault – it’s your targeting.
• Running multiple ad sets for the same niche?
• Overloading your campaigns with retargeting?

Full Breakdown

Most people running Facebook Ads have no idea their biggest enemy is audience overlap.

If your ads are competing against each other, it’s not Facebook’s fault – it’s your targeting.

Stacking similar interests?

Running multiple ad sets for the same niche?

Overloading your campaigns with retargeting?

You’re creating audience overlap.

What does that mean? Your ads are fighting for the same eyeballs in the auction, driving up costs and killing your ROAS.

Don’t believe me?

1 Go to Ads Manager.

2 Select two or more of your saved audiences.

3 Click “Show Audience Overlap.”

You’ll see how much overlap exists between your audiences – sometimes up to 100%! That’s why your ads feel inconsistent no matter how many you launch.

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