DTC Performance Brand case study: $54,552 Scaled at 4.43x ROAS. Meta Performance & Creative Engine
How We Drove $54K in 7 Days Using Manual Bidding Campaigns for This Jewelry BrandStep by Step
We recently helped a jewelry brand hit $54,552 in revenue within just 7 days, spending only $13,195 — that’s a 4.43 ROAS! Here’s how we did it using manual bidding strategies:
Scaling the Winners:
Once we spotted profitable 4-5 ad sets (ROAS above 3) across on our ads account in last 30days
We duplicated those 4-5 winning ad sets into new campaign with 20% higher bid caps to ensure consistent delivery while maximizing profitability.
Gradually increased budgets by 50% every 2-3 days to maintain stability while pushing for more volume.
Introduced fresh creatives to keep engagement high without ad fatigue.
Killing the Losers FAST:
Didn’t hit break-even ROAS within 24-48 hours.
Had CTR drop below 1% or CPM spike significantly.
Showed cost per purchase higher than our target.
Maintaining Momentum:
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